Season’s Greetings

  • Post category:General News

With a strange year 2020 almost behind us it's time to look forward to 2021 with optimism. Impossible? Try and let go of the resistance to the inevitable ...

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Clay Christensen’s Milkshake Marketing

by Carmen Nobel When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either dividing the market into product categories, such as function or price, or dividing the customer base into target demographics, such as age,…

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