Season’s Greetings
We wish you all all the best for the Festive Season. Whether you celebrate Christmas, something else or just enjoy the time off to relax.
15 years and no end in sight!
To this day 15 years ago I left a well-paid corporate position at Unilever to start working as a coach! I short reflection on a purpose driven life, full of joy and success stories…
Clay Christensen’s Milkshake Marketing
by Carmen Nobel When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either dividing the market into product categories, such as function or price, or dividing the customer base into target demographics, such as age,…
